Fashion Business
About the track
Compatible UC major
Possible UC degree
Bachelor of Science in Fashion Business
Overview
Fashion is more than trends—it’s a global industry driven by business decisions. The Bachelor of Science in Fashion Business is a joint undergraduate degree between the Lindner College of Business and the College of Design, Architecture, Art, and Planning (DAAP) at the University of Cincinnati. The program is designed to prepare graduates who can fluently bridge creative fashion practice and rigorous business decision-making—an increasingly critical need in the global fashion and retail industry.
At its core, the program intentionally integrates Lindner’s AACSB-accredited business foundation with DAAP’s strengths in design, visual communication, textiles, and trend research. Unlike many fashion-related degrees that sit entirely outside colleges of business, this program ensures students graduate with both deep fashion literacy and a strong grounding in marketing, finance, operations, analytics, and professional practice.
Potential career paths
- Buyer
- Merchandiser
- Retail Manager
- Brand Coordinator
- Visual Merchandising Specialist
- Product Coordinator
Learn more about Fashion Business and what you can do with your major after graduation.
Coursework
| UC course | Course # | Credits | Meets high school requirement* |
|---|---|---|---|
| English Composition | ENGL 1001 | 3 | English |
| Elementary Statistics | STAT 1034 | 3 | Math |
| History of Art I | ARTH 1001 | 3 | Elective |
| Intro to Microeconomics | ECON 1001 | 3 | Economics |
| Introduction to Marketing | MKTG 2080 | 3 | Elective |
| Total possible credits | 15 | ||
| UC course | Course # | Credits | Meets high school requirement* |
|---|---|---|---|
| Intro to Macroeconomics | ECON 1002 | 3 | Economics |
| Financial Accounting | ACCT 2081 | 3 | Elective |
| History of Art II | ARTH 1002 | 3 | Elective |
| Choose Two between A, B, or C | |||
| A) GE: Arts and Humanities (Non-COMM subj.)^ | - | 3 | - |
| B) GE: Social and Behavioral Sciences (Non-ECON subj.)^ | - | 3 | Social Studies |
| C) GE: Natural Sciences with Lab^ | - | 3-4 | Science |
| Total possible credits | 15 or 16 | ||
* Credit applicability is at the discretion of your high school and cannot be determined by UC.
^ Your UC advisor will help you select courses that satisfy the GE (General Education) requirement.